Marketing

When you major in Marketing, you enter a comprehensive career program that uses the analytical approach to marketing decision making, forecasting patterns of consumer behavior, product policy, pricing, channels of distribution and marketing communication. Your marketability is enhanced by the diversity of career opportunities available. From advertising copywriter to manager, marketing manager, retail buyer, media planner and market researcher to manufacturer's representative, sales manager, advertising account executive and sales promotion manager; these positions are in demand throughout the entire business world.

The Business Administration program at DelVal emphasizes the science and art of managing a business enterprise. You learn to deal with the principles, concepts and practices that influence the activities of all aspects of a business.