Terrain at Delaware Valley University Breaks New Ground on Campus

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Dr.Benjamin Rusiloski and several Blue Rock workers are lined up for a photo wearing helmets and holding shovels on the grounds where terrain will be built
Delaware Valley University. URBN works with Blue Rock to put Terrain at DelVal on track to open in the summer of 2023.

Terrain at DelVal is on track to open in the summer of 2023 with Blue Rock Construction helming the project.

Terrain, Urban Outfitters, Inc.’s nature-inspired lifestyle brand, and Delaware Valley University (DelVal) have begun construction on Terrain’s new location on campus. Blue Rock, a privately held construction firm with offices in New Jersey and Pennsylvania, is leading construction of the project. Blue Rock provides construction services to clients in many markets, including Program Management, Construction Management, Design/Build and Consulting Services.

In May 2022, Urban Outfitters, Inc. (NASDAQ: URBN) and Delaware Valley University announced a unique partnership to transform the Market at DelVal building to Terrain at Delaware Valley University. This new location for Terrain will bring Terrain's signature retail store, nursery, garden cafe, and private event space to the University and Doylestown community.

“We are excited that construction is underway, going well and on time. We have received positive feedback from the community here and many events are already booked for the second half of 2023 and into 2024,” said Adam DeAngelo, executive director at URBN. “We are excited to be part of the Bucks County community.”

Nicole Cataldi ’05, MBA ’08 is the human resource manager at Blue Rock and head cheerleading coach at DelVal. She was ecstatic to learn that DelVal would be home to Terrain’s Doylestown location, and that Blue Rock would be involved.

“Knowing the dedication, thoughtfulness, and creativity that Blue Rock and URBN put into projects, I am confident that the result will be amazing, and I cannot wait to see it,” said Cataldi. “As an alumna, I am happy to see that through this partnership, this space will not only be beautiful and add to the community but also be a new hands-on learning opportunity for current and future students with a well-known corporation.”

The partnership includes experiential learning opportunities for DelVal students through the university's award-winning Experience360 program. Students can pursue paid internships and additional employment opportunities at Terrain at Delaware Valley University and other URBN locations. These internships may include retail, food service, events, and other activities.

DelVal alumni are thrilled about the new partnership and excited to book the Terrain event space for major life events. Monika Smallwood-Phillips ’19, a business administration alumna and her husband Shawn Phillips ’18, a business management alumnus, are anxious for Terrain’s opening on campus to celebrate an important milestone and revisit their alma mater.

“My husband and I met at DelVal,” said Smallwood-Phillips. “We definitely can’t wait for Terrain to open so we can have our five-year celebration here.”

Website: www.shopterrain.com

Instagram handles:



Terrain Gardens is now accepting booking requests for events taking place Summer 2023 and onward.

Website: www.terrainevents.com

Instagram handle: @terrain_events

Terrain at Delaware Valley University Information

2100 Lower State Road, Doylestown, PA 18901

About Delaware Valley University

Delaware Valley University is a private, comprehensive, nonprofit university educating students with a curriculum that emphasizes and requires experiential learning. Located in Doylestown, Pennsylvania, about 30 miles north of Philadelphia, the University offers 28 undergraduate majors in life and physical sciences, business, the humanities, and agricultural and environmental sciences; more than seven master’s degrees; and a doctorate in education. DelVal was founded in 1896 and currently educates approximately 1,840 undergraduate students, 460 graduate students and 420 continuing-education students. It is cited by the National Society for Experiential Education as having the country’s top experiential-learning program, by Princeton Review as one of the best colleges in the Northeast, and by College Factual as having one of the top 20 animal science programs in the country. DelVal is celebrating 125 years of experiential learning. Learn more at delval.edu.

About Urban Outfitters, Inc. (URBN)

Urban Outfitters, Inc. (URBN) is a portfolio of global consumer brands comprised of Anthropologie, BHLDN, Free People, FP Movement, Terrain, Urban Outfitters, Nuuly, and Menus & Venues. URBN Leads with Creativity… and since 1970, URBN has inspired customers through a creative and entrepreneurial approach to products, services and experiences. To learn more visit: www.urbn.com